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When it comes to art I am generally ruled by this concept: it shouldn't be too easy or too hard to create.
If it's too hard, it throws a spoke into my natural way of being. That is, it'll either require too much money to produce, or take too long to complete. Worse, if both are involved. Which is often the case. Anything, anyone else, makes, I can probably make something like it, too. But whether I do it is a separate issue.
If it costs too much to produce that means it'll have to be priced much higher to sell. This causes a spike in my sales pattern. It changes the whole way of handling my business. I feel like a fish out of water.
I prefer working at a customary tempo. If something takes far too long to create, this will be a mistake if I agree to do it. I'll become bored or fatigued. I'll suspect that I've gone off the rails and ended in a ditch. Better to not have begun at all.
On the other hand, if something is too easy then it wrecks my tempo in a different sense. I finish much too soon. I'm left wondering why? It feels lazy, unimaginative, and shallow. I need to be challenged. Low hanging fruit? Anyone can have such things. They have meager value.
The same principle seems to apply to lovers. If a woman was either too hard, or too easy to be contented, she wasn't for me. It only made me restless, and ready to pack my bags. Something wasn't right. Many things.
Happiness is shared, or it doesn't exist.